Real Estate SEO brings business daily
To be successful doing your own real estate seo work you don't have to be a computer genius. To succeed you just have to know the right things to do.
Real estate seo will allow you to the freedom to succeed without having to do:
- Door Knocking
- Cold Calling
- Sending postcard
"I honestly didn't think I could compete online as there are some mega agents in my area that dominate. The SEO system helped me to not only compete, but now I am converting more leads from my website than anyone in my office"
- Nancy, Charlotte, NC
“Powerful Meta Tags Can Improve Your Results”
It's not a silver bullet, but the right tags help
Meta Tags are one of those elements of a web page that you might not have learned about when you first started doing your own SEO work. If you are new to creating web pages then you probably haven't learned about Meta Tags yet and that's ok.
Meta Tags on real estate websites are a bit easier because you can keep each page focused on a different neighborhood so you can really get some great results, quickly! Here is a crash course on creating these tags, helping the search engines learn more about your pages so your next customer can find you today.
What are Meta Tags Work For Real Estate Websites?
Meta Tags are HTML that is put into each page of your website that provides the search engine with information about your page. This information is not commonly viewed by your visitors, rather it is intended for viewing by the search engines.
These tags were once abused by many people who thought they could "trick" the search engines. Using these tags on the pages of your real estate website will help the search engines to learn more about the data on each and every page of your website.
The two most commonly used Meta Tags are the "keywords" and "decription" tags. They would look like the following in your page:
<meta name="description" content="Find
Long Beach real estate in Belmont Shore. Beautiful Long Beach homes in
a luxury community with views of the Ocean." />
<meta name="keywords" content="Belmont Shore,
Long Beach real estate" />
These would be located in the <HEAD> section of your web page, located at the top of the page. It all sounds nice, but what's the point, right?
These tags help the search engine learn more about the page in addition to the content already located on your webpage. Some major search engines will still read the "description" meta tag for use in the search engine results. The meta tag data can even be displayed in the Search Engine Result Pages (SERPs) as a "snippet" below the title of the the page, so take time to make sure you description is a good one!
Quick Guidelines To Increase Your Search Engine Rankings
Creating Meta Tags for each and every page on your website is a great Real Estate SEO activity. Although it is generally considered a less important item to complete it can still help in the competitive world of real estate websites.
Here are just 3 guidelines to follow when creating your Meta Tags.
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Unique on every page - Don't get lazy and "copy and paste" the same description and keyword tags on every page. The meta tags must be unique and provide a good description of what is on the page.
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Meta Description - The description tag doesn't need to be long. Keep the length to 160 characters and you will be in good shape.
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Meta Keywords - Generally the search engines will pull the "keywords" that they feel the page is about already, but providing just 1-2 keywords in this meta tag can help lead the way to the words that you really want to focus on for that page.
It may sound time consuming, but once you get the hang of it, it takes just 1-2 minutes per page. Not a bad time investment to help the search engines learn a bit more about the pages on your website! When you really want to increase your search engine rankings you will pay attention to the smallest of details in your meta tags.
Take action with your SEO
Having success and dominating the search engines is more than just filling out Meta Tags on the different pages throughout your website.
Our 5 Day SEO course was designed as a FREE way to ensure real estate agents could get started in the right direction with their online marketing. In this course you will learn:
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Why submitting your website to the search engines repeatedly is a HUGE waste of time
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How creating simple pages of information that you already know are the key to top results
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Why Google is NOT the only search engine to worry about and how you can get top results in the other major search engines in no time
When you want in-depth real estate training, our complete real estate SEO system will give you the tools and techniques you need to start succeeding today.